Create hyper-personal customer experiences in Sales & Marketing
Optimize your marketing channels & sales performance with data analytics
From customer acquisition analytics, cross-sell and up-sell analytics to deploying advanced techniques and AI algorithms like k-means, multi-variate regression for segmentation and forecasting - take advantage of your data! Create data-driven strategies suited to your specific needs
Meet market demand with granular predictions, ensuring availability across channels, and utilizing real-time data to make informed decisions
Leverage point-of sale, marketing, web, social-media and loyalty data to make informed decisions about pricing, promotions and assortment management
From a persisting premiumization to growth in e-commerce and DTC channels, increasing RTD segment growth, and more make data your drinking buddy
Move beyond just descriptive analytics by combining internal, sales representative, practitioner, market, patient, & drug sales data with deeper intelligence & AI models
To ensure OTIF and create the best customer experience by combining forecasting, classification, pricing, and scoring data
visibility into BTL and ATL activities, reporting, financials, trade investments, and A&P spending.
From the significance of pricing analytics to crafting effective pricing strategy and mastering pricing with CPG analytics techniques, don't miss out on this enlightening resource!
Based on customer needs, we apply a range of methods and techniques like Customer Segmentation, Predictive Analytics, Conversion Rate Optimization (CRO), A/B Testing, Funnel Analysis, Social Media Analytics, Email Marketing Analytics, ROI (Return on Investment) Analysis, Sales Forecasting, Customer Lifetime Value (CLV) Analysis, Market Basket Analysis, Competitor Analysis, Heat Maps and Click Tracking, Sentiment Analysis, etc.
Some of the data sources we can integrate and transform for analytics include: Customer Relationship Management (CRM) Systems, Marketing Automation Platforms, Website and App Analytics, Social Media Platforms, Email Marketing Platforms, Sales Data, Customer Feedback and Surveys, Market Research Data, Customer Support and Service Data, E-commerce Platforms, Supply Chain and Inventory Systems, Point-of-Sale (POS) Systems, Call Center Data, Third-Party Data Providers, IoT Devices and Sensors, Financial Systems, Surveillance and Location Data.
After the advent of Generative AI, Artificial Intelligence as a whole is seeing an accelerated increase in adoption and utilization especially in terms of automation and content. There are many benefits that are being realized in terms of Lead identification, personalized outreach with chatbots and virtual assistants, sales analytics with predictive pricing, continuous churn modelling, and more.
To measure the success of specific sales and marketing goals, we will help you track your sales performance metrics like conversion rates and customer lifetime value to assess your sales funnel's health while monitor marketing campaign performance and customer engagement to identify the channels generating qualified leads and driving sales.
Polestar personalizes your customer journey by leveraging data analytics solutions. We help you analyze data to craft targeted messages, optimize website elements, and identify the best lead-generating channels. Plus, we use feedback to address customer pain points, boosting sales through loyalty and repeat business.
