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CPG Analytics

CPG Analytics Services

Understand and anticipate changing consumer behaviors & trends with the help of CPG analytics solutions

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Get 360° CPG Analytics Solutions to Keep up with Changing Consumer Trends

Rapid advances in CPG analytics and forward-looking planning technologies are creating entirely new ways of value addition across the CPG industry segments. The CPG industry has emerged as one of the most dynamic, fast-paced industries, ahead of many others in technology adoption.

With the help of CPG advanced analytics, businesses leave no stone unturned in amazing their customers. Big data analytics of brand retailers data helps CPG brands derive valuable customer insights for achieving higher operational efficiencies across the supply chain, improving targeted marketing with increased personalization and providing 360° CPG data analytics reports.

Innovation Hub: CPG Analytics Differentiated Offerings for Sub-segments

01 CPG Product Development

Delve into the most granular consumer attributes to better plan, manage & develop products that are aligned with current customer needs.

  • Consumer Sentiment Analysis
  • SKUs & Marketing mix planning
  • Product Lifecycle Management
  • Target Market Potential Estimation

02 CPG Procurement Analytics

Develop and deliver products seamlessly with a proactive procurement process.

  • Source-to-pay (STP) optimization
  • Contract Management for CPG Industry
  • Strategy Compliance and Savings Tracking
  • Vendor, Price & Item Compliance

03 Sales And Operations Management

Build networks that are flexible, responsive, innovative, and resilient.

  • Supply Chain Optimization
  • Demand & Sales Forecasting and SKU Planning
  • Production Forecasting and Estimation
  • Fault Prediction and Reduction

04 Marketing Spends & Customer 360°

Deliver superior customer experiences with 360° insights for a win-win proposition.

  • Trade Promotion Optimization
  • Marketing Mix Modeling (MMM
  • Customer Segmentation & Personalization
  • CPG Retail data analysis
Answering Hows, Whys & Whats with CPG Analytics

Our team of techno-functional experts reinvigorate your business health with cutting-edge CPG analytics insights and data-backed strategies to address your most pressing challenges.

Leading companies secure comprehensive data from retailers and third parties, including full-basket and shopper-panel data as well as loyalty-card and coupon-redemption data. To edge out your competitors, work with our CPG analytics solution that can help you sift through the copious amounts of data and quickly make sense of it.

Our analytics solutions in the CPG industry are focused on facilitating better target marketing to specific customer segments and capturing sales and margin levers through data analytics. This includes customer engagement assessment, the share of wallet, and customer churn prediction.

Our data management solutions dismantle large volumes of data into actionable customer insights. This will help your business understand shifts in consumer behavior, make data-driven decisions, formulate conversion metrics, and strategize for retention and advocacy.

Boost Pricing and Promotion effectiveness to unlock trade spending reductions and improve profitability

Customers don't follow a linear path to purchase anymore. They are highly price-sensitive, loyalty is hard to maintain and the limited customers' mindshare is chased by brands across categories. Effective pricing and promotion is the way forward and we have a solution that helps to achieve that.

  • Optimum and Dynamic Pricing
  • Trade Promotion Effectiveness
  • Channels & Profitability Analysis
Optimum and Dynamic Pricing
Optimum and Dynamic Pricing

What should be the price of the product? How can we support dynamic pricing? How to be competitive and transparent to customers? Uncover answers to these pressing questions.

Trade Promotion Effectiveness
Trade Promotion Effectiveness

Which trade promotions historically have delivered the best result? What could be the ROI? What are the categories of various variables involved? Unlock double digit improvements in the promotion metrics.

Channels & Profitability Analysis
Channels & Profitability Analysis

Who are my profitable customers? What are my best performing channels? How does my product-mix stand and which are my most profitable segments? Analyse and implement data-backed strategies.

Managing complex CPG data hindering your efficiency?
Our CPG solution experts help you harmonize your business data.
Data Management
Data Management

Single version of truth for all

  • Integration of data sources
  • Data Cleaning & Engineering
  • Data Warehouse & Data Lake
  • Data Governance
Cloud Data Strategy
Cloud Data Strategy

Unlock possibilities for innovation

  • Cloud Platform
  • Real-time retail Data
  • Migration & Support
  • Data Discovery Workshops
CPG Data Analytics
CPG Data Analytics

Insights that set your business trajectory

  • Analytics Roadmap
  • Dashboards & Reports
  • Customer 360°
  • Advanced Analytics
Business Planning
Business Planning

Since a goal without a plan is just a wish

  • Connected Business Plan
  • Budgeting & Forecasting
  • Scenario Analysis
  • Inventory Management
Client Success Stories
Reduced data
Consumer Goods Multinational Enabled Effectiveness In Reporting And Decision Making With Power BI

Our client is a multinational & world-renowned Consumer goods company. These large organisations inherit some highly complex processes and our client was no exception in this regard.

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Case Study
Airport Concessionaire Optimizes Data Management With QlikView

Our client is India’s Largest Airport Concessionaire. They strive to provide world-class infrastructure & facilities. To meet the customer’s requirements more effectively...

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Case Study
Helping Infuse A Culture Of Data Democratization And Data-Driven Decision Making Through An Enterprise-Wide Analytics Platform

A wholly-owned subsidiary of a diversified Indian conglomerate, our customer is an established market leader in lifestyle electrical solutions and consumer durables.

Explore Case Study
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Gain Value From Analytics & Planning Solutions For CPG

Siddharth Poddar
Siddharth Poddar

SVP & Industry Head - CPG

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