AI-enabled CPG Analytics Solutions

You might need clean, connected data streams, and API access to your key systems. With all this, you need clear business rules & governance processes for what actions the AI can take independently versus what requires human approval.

Rapid retailer consolidation, direct-to-consumer disruption, unpredictable supply chains, and increasingly fragmented consumer loyalties. These are a few challenges keeping the CPG executives up. Data reveals hidden profit leaks—like poorly performing trade promotions, suboptimal product mixes, and supply chain inefficiencies. And helps you take decisions on growing sales, revenue, brand share, and more.

Having someone who understands both CPG business processes and data modeling is very beneficial. But in case no one does, our detailed change management for CPG AI practices - ensure that the end users are well trained in the technology and the practices behind them to have a continuous

In the Consumer Packaged Goods (CPG) sector, the optimization of Product Development involves leveraging data for customer sentiment analysis & product lifecycle management, ensuring innovation aligns with market trends. Enhanced Procurement Analytics focuses on efficient Source-to-pay (STP) optimization, utilizing strategy compliance and savings tracking. Sales and operations management are refined through accurate demand forecasting, optimizing distribution channels and SKUs planning, and enhancing operational efficiency, while strategic marketing spends are allocated judiciously based on data-driven insights. The comprehensive Customer 360° view integrates purchasing patterns, preferences, and feedback, facilitating the optimization of trade promotions and refining the marketing mix model.