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    CPG & Retail

    Prescriptive CPG Data Analytics for Brands & Retailers

    Not just BI but DI with AI. Generative Solutions that help you thrive

    Not just BI but DI with AI. Generative Solutions that help you thrive

    Market Mix Modeling

    Enhanced feature attribution & mapping for multi-touch consumer journeys. Understand carryover and saturation effects on the incremental sales. Model the true impact of your marketing efforts.

    Supply Chain Control Tower

    Oversee supply shortages by analysing regular sales and inventory levels with full transparency. Get accurate demand Forecasting with Long Short-Term Memory (LSTM) networks

    Incentive Compensation Management

    Build fool-proof sales and incentive compensation plans by using AI from Genetic algorithms for compensation plan optimization to creating multiple scenarios for optimization

    Trade Promotion Planning & Optimization

    Enhance trade promotion effectiveness, and preserve brand equity, sales growth, and channel partnerships with gradient boosting and causal inferences - not just bayesian models

    Store Operations & Merchandising Analytics

    Find the right product placement, use convolutional neural networks for planogram, cluster stores for effective promotions, and ensure seamless customer experience at stores.

    AI-powered CPG analytics & planning for a smoother supply chain, better forecasts, and faster deliveries

    5-7%

    increase in market share of alcoholic beverages

    8.2 Lacs

    man hours saved annualy

    73%

    reduction in reporting discrepancies across branches

    Market Mix Modelling 2.0: AI-powered for higher ROI and impact

    Market Mix Modelling 2.0: AI-powered for higher ROI and impact

    In an era where it is difficult to predict when and how customers buy, build strong relationships, and identify where to be at the right time with attribution modeling and non-linear forecasting with MMM

    Curated CPG Insights for transforming operations

    FAQs About our Retail & CPG Analytics Services

    Sales Key Performance Indicators for in CPG data analytics industry encompass account efficiency distribution, efficiency factory outlet, store efficiency, sales growth metrics, trade promotion & customer retention rates Marketing Key Performance Indicators are brand equity, brand performance, distribution performance, media performance & household Performance

    In the Consumer Packaged Goods (CPG) sector, the scope for analytics is endless. Some of the key AI-powered solutions are: For supply chain, predictive demand forecasting with neural networks, optimized inventory using reinforcement learning, and supply network visualization via graph neural networks. In sales and marketing, personalized product recommendations with collaborative filtering, dynamic pricing models using Bayesian optimization, and campaign effectiveness analysis powered by causal inference. Automated planogram generation with computer vision, assortment optimization through integer programming, and shopper behavior prediction via agent-based modeling support category management

    Businesses can employ optimization algorithms to find the equilibrium between competitive pricing and profitability. These algorithms consider cost structures, competitor pricing data, and market demand elasticity, ensuring businesses make data-driven decisions to achieve a competitive yet profitable pricing strategy. Models such as Cost-Plus Pricing or Value-Based Pricing are often adopted to strike the right balance.

    CPG Industry latest trends & Blogs

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    Our CPG Experts
    Saurabh Singh
    Saurabh SinghSenior Vice President
    Siddharth Poddar
    Siddharth PoddarSenior Vice President