Alcoholic Beverages
    Uncover the rich notes of market dynamics & consumer behavior

    Don't just stop at forecasting & pricing but embrace a dynamic approach for S&OP, demand, capacity, and supply planning. Seamlessly intertwine demand and supply for better efficiency and profitability.

    • 4 out of Top 5 Alcoholic Beverages companies trust Polestar with their analytics & planning
    • 25% improved accuracy in demand forecasting
    • 10-15% Increased ROI in Trade Investments
    • 23% Reduction in payment processing time
    Raise your glass to precision analytics and concoct a blend of data-driven insights
    • Trade Promotion Optimization
    • Pricing Analytics
    • Marketing Effectiveness
    • Sales Operations
    • Incentive Compensation Management
    • Supply chain control tower

    Drive sales and enhance brand awareness by determining the right discounts & rebates to boost product demand

    • Estimate true life and cannibalization impact of promotions
    • Effective budget allocations and KPI tracking
    • Understand elasticities with Bayesian and Lasso models
    • Create multiple scenarios for different promotion categories
    Here's a short guide understanding the KPIs, best practices, and key challenges of Trade Promotion
    Trade Promotion Optimization

    Research shows that price management initiatives can increase a company's margins by 2 to 7% in 12 months.

    • Develop affinity-based product pricing eg. for premiumization
    • Study the impact of price changes on market share
    • Leverage seasonality, base price, discounts, and catalog data
    • Customize and optimize your prices based on elasticity
    Confront the consequences of neglecting pricing and master pricing with analytics techniques
    Pricing Analytics

    Analyze the impact of social media, influencer, retail, off-premise, and field marketing strategies combined with brand activations

    • Identify impact of promotions with lift & baseline sales
    • Capitalize the impact of changing trends like RTD, at-home drinking, premiumization, etc.
    • Channel attribution, ROI measurement, and loyalty program analysis for improved engagement
    Navigate through eCommerce and DTC channels for optimum success
    Marketing Effectiveness

    Gauge the effectiveness of sales strategies in attaining desired business objectives with the help of algorithms, dashboards, & more

    • Measure distribution & promo lifts along with fill & fulfilment rates
    • Track primary and secondary sales with distribution efficiency to ensure growth, performance, and conversion
    • Decide on new schemes based on consumption data
    Evaluate how your sales strategies impact your commercial KPIs and know what to track
    Sales Operations

    Unclear plans with ambiguous terms and slow payouts have the potential to become a disincentive. Therefore create plans with:

    • Scenario planning capabilities to keep the plans flexible
    • Complete visibility & better transparency for dispute resolution
    • Automated and rapid calculations for even complex processes
    • Reporting capabilities for seamless communication
    Streamline your incentive compensation management for sales effectiveness
    Incentive Compensation Management

    Move away from traditional supply chain to digital supply chain networks for better visibility, control, collaboration, and efficiency. Create towers for each component of supply chain

    • Demand & Supply Planning Centre
    • Inventory, Warehouse, and Logistics towers
    • Material Management, Fulfillment Tower, & On Time In Full
    Understand the functions, KPIs, approach, and best practices of a Supply chain control tower
    Supply chain control tower
    A sneak peek into alcoholic beverages analytics

    As a market with a diverse range of products from premium to lost cost, having local to international brands, and a wide range of constant innovations, bring more visibility into your operations with:

    • Sales Dashboards with key KPIs
    • Operational efficiency at Plant level
    • Dynamic Pricing and Promotions
    • Cost optimization and long range planning
    A sneak peek into alcoholic beverages analytics
    How we meticulously craft a cocktail of insights with data

    At Polestar, we bring carefully curated insights using statistical techniques and ML models to uncover trends and correlations for pricing optimization, customer behavior, bottling efficiencies, and more

    We work have worked on activities related to:

    • Demand Forecasting, Automation, & Trade Promotion
    • Data management & reporting capabilities
    • Operational Efficiency gains with Secondary Claims
    • Automation of key planning activities for customer segmentation, S&OP, financial, and volume planning
    Alcoholic Beverages
    25% Improvement in demand forecasting accuracy
    Alcoholic Beverages
    97% Reduction in reporting TAT
    Alcoholic Beverages
    25% Increase in distributor satisfaction score
    Alcoholic Beverages
    35% Increase in efficiency due to automation
    Polestar's Accelerators
    Bring in Supply Chain control tower capabilities for better visibility
    Bring in Supply Chain control tower capabilities for better visibility

    Supply Chain Control Tower
    • Bring in Supply Chain control tower capabilities for better visibility
    • Improved data flow across suppliers, manufacturers, transporters, warehouses, retailers, and logistics
    • For better risk assessment and cost reduction with easier collaboration
    Enabling Procurement leaders to collaborate, deliver, and consolidate easily
    Enabling Procurement leaders to collaborate, deliver, and consolidate easily


    Get details about Direct Material Sourcing with:

    • Budget builder to provide a collaboration workspace in developing annual budgets
    • Supply solver for reviewing supplier quality, delivery and price performance all at once
    • Variance vision to aggregate information for consolidating volume and price variances
    Featured insights

    Alcoholic beverages industry utilizes data analytics techniques for valuable insights. This includes sales trend analysis, inventory optimization, customer segmentation, market basket analysis, and price elasticity modeling. Predictive analytics aids in demand forecasting, while social media sentiment analysis and recommendation engines inform marketing strategies. Quality control analytics ensure production consistency, and geospatial analysis helps understand regional preferences. For more techniques we'll have to delve deep into the specific requirements.

    Some of the Financial Performance KPIs include: Sales volume, Average selling price (ASP), Total revenue, Gross profit margin, EBITDA, Net income, etc. KPIs for Marketing and Sales Performance include: Market share, Brand awareness, Consumer purchase behavior, Promotion effectiveness, Distributor/retailer relationships. Operational KPIs include: Operational Performance, Production efficiency, Inventory turnover, Waste reduction, Supply chain management, etc. Other KPIs include: Investments in responsible drinking initiatives, Sustainability efforts, etc.

    At Polestar we help you track the right KPIs based on your specific needs and requirements. Drop us a message to know more.

    Some of the key steps of our implementation process for manufacturing include:

    • Discovery Workshop: Where we map your goals and data.
    • Data Prep & Models: Where we clean your data and build custom tools.
    • Deployment & Training: We launch solutions and get you up to speed.
    • Continuous Improvement: We refine models and grow with you.

    Further steps can be outlined based on your specific needs and requirements.

    Talk to us!
    Our CPG & Retail Experts
    Saurabh Singh
    Saurabh SinghSenior Vice President
    Siddharth Poddar
    Siddharth PoddarSenior Vice President