Alcoholic beverages market trends and opportunities with analytics

The alcohol, beverages, and wine industry has grown by leaps and bounds - with the influx of a new demographic of consumers (Gen Z and Gen Y) bringing in a new wave of changes in choices and habits.

Unlike their earlier generation, The millennials especially GenZ (who recently entered the legal drinking age) have a huge difference in how and what they prefer. Their brand loyalty and traditional habits are being replaced by a culture of exploration and experimentation.

The question now is - How can the industry adapt to this new generation's preferences?

The answer lies in this book where we take a look at the key drivers and trends shaping the industry as we move into the new decade, and how should brands leverage technology and analytics to effectively capitalize on this trend instead of being left behind.

You will find out-

• How the he way we drink is changing
• How the industry is navigating the changing trends using analytics using
• Adaptive sales and marketing for evolving preferences
• Optimizing operations & supply chain