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    FMCG

    Precision marketing + Streamlined delivery = FMCG growth formula

    Time to turn your customer retention challenges into measurable solutions using data-driven insights

    • Fast-track product Analytics, revolutionizing customer engagement & shopping experiences
    • 7% Reduction in fuel costs through route optimizations
    • $1M+ Lower inventory using 
AI-driven forecasting and supply chain control tower for precise M0 demand adjustments.
    • 4-7% Uplift in volume sales of select SKUs with pricing analytics and price recommendations

    Beyond the barcode: Data predicts trends, optimizes stock, and fuels happy customers

    • Pricing Analytics & Trade Promotion
    • Inventory & Supply Chain Optimization
    • Sales forecast & Sentiment Analysis
    • Assortment Intelligence
    • Marketing Mix Modelling

    Drive sales and enhance brand awareness by determining the right discounts & managing the pricing strategies

    • Elevate the true impact of promotions and cannibalization with event modeling
    • Let seasonal decomposition and price optimization models determine optimal discounts
    • Utilize modeling and forecasting techniques designed for the FMCG industry to find the right customer pricing fit
    Confront the consequences of neglecting pricing and master pricing with analytics techniques
    Pricing Analytics & Trade Promotion Optimization

    Sync production seamlessly with market demand through precision inventory and supply chain optimization

    • Employ statistical modeling for inventory vs. lost sales scenario analysis
    • Develop robust demand forecasts through statistical analysis across channels (online, offline)
    • Create the best-in-class S&OP designs with ease
    • Manage returns, prioritize orders, track data in real-time
    Know how you can have a gradual AI transformation starting from descriptive analytics to self aware AI
    Inventory & Supply Chain Optimization

    Predict sales and understand what drives them for Customer sentiment analysis for lasting connections

    • Build a reliable sales forecasting model using aggregated data and statistical analysis
    • Forecast model popularity using AI and customer segmentation driven from sales, browsing, and market data
    • Implement text mining model to classify conversations into positive,
neutral and negative categories
    Ride the Sales analytics bandwagon by building a roadmap to future-fit sales analytics
    Sales forecast & Customer Sentiment Analysis

    Right-size your shelves, maximize sales: From insights to in-stock, get right analytics for the science of stocking

    • Let reinforcement learning and genetic algorithms make profitable pricing decisions
    • Forecast product trajectories with uncanny accuracy with ML models like Random Forest, XGBoost
    • Identify product correlations to optimize assortment planning & increase sales with market basket analysis
    Fine-tune FMCG assortment plans for enhanced consumer satisfaction & profitability
    Assortment Intelligence

    Capitalize the impact of changing trends like DTC, intergation & Hyper-personalization with the right marketing mix strategies

    • It’s time for non linear modeling to fast track complex relationship interactions and mapping
    • Attribution Modeling for promotional sales using ML models to measure campaign impact.
    • AIdentify the most effective channels—social media, influencers, retail, off-premise, and field marketing—to optimize product mix.
    Don’t let traditional marketing practices be a bottleneck for innovation. Add this AI twist!
    Marketing Mix Modelling

    Aging Inventory Holding Your Capital Hostage? It’s time to Break Free 

    Eliminate stockouts, reduce waste. Boost profits. With effective inventory management you can bring dynamism and transparency to your supply chain operations through:


    • Store locator & Visibility dashboards
    • AI-powered Demand forecasting
    • Dynamic Route optimization
    • Distribution Reporting & more
    Aging Inventory Holding Your Capital Hostage? It’s time to Break Free 

    Get Your Revenue Heart Racing with ProfitPulse.AI!

    Don't just plan-manage your way to profits precisely with explainable forecasting and planning analyzing the non-linear impact to understand Category Trends, Plan Inventory, Set Targets, Efficient S&OP Planning and Optimization using xAI+ Engine.

    Optimizing the Shelf with Smart Data, Smarter decisions

    At Polestar, we bring carefully curated insights using statistical techniques and ML models to uncover trends and correlations for pricing optimization, customer behavior, bottling efficiencies, and more

    We work have worked on activities related to:

    • Demand Forecasting, Automation, & Trade Promotion
    • Data management & reporting capabilities
    • Operational Efficiency gains with Secondary Claims
    • Automation of key planning activities for customer segmentation, S&OP, financial, and volume planning
    FMCG
    0 Lost Opportunity cost due to uplift tracking
    FMCG
    80% SKUs gained forecast accuracy
    FMCG
    50% Lower BAU cost of their current forecasting engine

    Polestar's Accelerators for FMCG Analytics

    Bring in Supply Chain control tower capabilities for better visibility
    Bring in Supply Chain control tower capabilities for better visibility
    Solutions

    Supply Chain Control Tower
    • Real-time dashboards to enhance data visibility across Supply Chain control tower capabilities
    • Data Streamlining for seamless information flow and timely decision-making.
    • Better risk assessment and cost reduction with proactive alerts & easier collaboration
    Enabling Procurement leaders to collaborate, deliver, and consolidate easily
    Enabling Procurement leaders to collaborate, deliver, and consolidate easily
    Solutions

    Procurement360

    Get details about Direct Materials Sourcing with:

    • Budget builders to provide a collaboration workspace in developing annual budgets
    • Supply solver for reviewing supplier quality, delivery, price performance all at once
    • Variance vision to aggregate information for consolidating volume and price variance
    Solutions

    MDM360

    Polestar’s MDM360 is designed to enhance your master data management through:

    • Intuitive interface uses connected graph technology to visualize relationships across data categories.
    • Multi domain capabilities links and manages data from various sources, ensuring accurate enterprise data.
    • consistency across all business processes, enhancing data integrity and reliability.

    Curated insights for latest AI & Analytics solutions in FMCG

    FAQs about our FMCG Data & AI Services

    We understand the importance of accurate analysis in FMCG sector. Hence, We employ advanced data analytics techniques like Complex Event Processing (CEP) , Cluster analysis , Sentiment analysis and rigorous quality control measures to ensure the accuracy and reliability of our insights. Further algorithms like  K-means or hierarchical clustering,NLP helps us get a diligent overview of the customer nuances. Our team conducts thorough data cleansing, normalization, and data validation to identify and rectify any inconsistencies or errors. Ultimately, our dedication to precision ensures that our clients can trust the insights we provide to navigate their business challenges effectively.

    Yes, Polestar Solutions provides comprehensive training and support for FMCG companies using our analytics tools and platforms. We specialize in enhancing decision-making through advanced AI, business intelligence (BI), and decision intelligence solutions.

    Our engagement models are designed to cater to the specific needs of our clients, ensuring that they receive tailored support and training. We also focus on change management, helping organizations navigate the transition to data-driven decision-making effectively. By integrating these elements, we empower FMCG companies to leverage analytics for improved performance and strategic growth.

    Polestar Solutions is committed to ensuring the security and privacy of your data. Hence when implementing AI/ML solutions, we adopt a multi-faceted approach that includes data encryption, stringent access controls, compliance with regulations, continuous monitoring, data anonymization, and regular security audits to protect sensitive information and minimize risks throughout the lifecycle of our AI/ML solutions.

    FMCG Industry Blogs and Articles

    Talk to us!

    Our Consumer Goods Experts!
    Saurabh Singh
    Saurabh SinghSenior Vice President
    Siddharth Poddar
    Siddharth PoddarSenior Vice President