Say hello to personalized experience with FMCG analytics!

Drive sales and enhance brand awareness by determining the right discounts & managing the pricing strategies

• Analyze promotions' true impact and cannibalization across stores, regions, and products
• Utilize seasonal variations, base prices, discounts, and catalog data for profitability insights
• Study elasticity to customize and optimize prices

Sync production seamlessly with market demand through precision inventory and supply chain optimization

• Employ statistical modeling for inventory vs. lost sales scenario analysis
• Develop robust demand forecasts through statistical analysis across channels (online, offline)
• Create the best-in-class S&OP designs with ease
• Manage returns, prioritize orders, track data in real-time

Predict sales and understand what drives them: Customer sentiment analysis for lasting connections.

• Build a strong sales forecasting model using aggregated data and statistical analysis
• Predict model popularity using AI and customer segmentation from sales, browsing, and market data.
• A text mining model for parsing conversations into positive, neutral and negative buckets

Right-size your shelves, maximize sales: From insights to in-stock, get right analytics for the science of stocking.

• Adjust product mix and pricing to make profitable pricing decisions and drive sales performance
• Utilize predictive algorithms for product trend analysis
• Identify product correlations to optimize assortment planning and increase sales with market basket analysis

Every marketing dollar counts: Invest in marketing channels that deliver the most sales - data-driven insights for optimal ROI

• Construct an analytical model to demonstrate the impact of diverse marketing campaigns on sales.
• Evaluate media effectiveness, ROI, and simulate hypothetical scenarios.
• Analyze the consumer behaviour with regard to exposure to advertising