Marketing Mix Model 2.0: The Analytics and AI Powered MMM for higher marketing ROI

Privacy regulations and the decline of third-party cookies from google necessitate a shift towards data-driven, top-down marketing. In this environment, Advanced Market Mix Modelling (MMM) emerges as a powerful tool for understanding and optimizing marketing ROI.

This ebook serves as your guide to leveraging this powerful combination of traditional methodology and cutting-edge AI. We'll explore:

• The fundamentals of Advanced MMM: Understand its capabilities and how it transcends traditional models.
• The power of AI in marketing: Dive into how AI unlocks deeper insights and drives impactful decisions.
• Real-world applications: Discover how leading brands are already using Advanced MMM to achieve success.

Whether you're a seasoned marketer or just starting out, this ebook provides the essential knowledge and practical tools to implement Advanced MMM and gain a competitive edge in the privacy-first future.