Problem Statement
The multinational client faced a critical operational bottleneck that impeded their ability to effectively gauge the impact of promotional efforts. The absence of a comprehensive reporting system not only hindered their capacity to make informed decisions but also jeopardized their competitive standing in the fiercely dynamic Asia-Pacific F&B market.
Key Challenges
- Incomplete market understanding hinders strategic pricing decisions and choices.
- Facing Revenue loss and market share erosion due to pricing inefficiencies.
- Profitability impacted by lack of data-driven decision-making
- Competitive vulnerability without a robust pricing analytics framework.
Solution Areas
With a detailed assessment, we understood their data and their bottlenecks at a granular to provide strong data architectures, intuitive multi-dimensional reporting, and optimized their data management.
- Revolutionized the collection of reports generated across applications with SQL and Prep Builder to enable efficient reporting using Tableau.
- Creation of What-IF Analysis reports for promotional strategies.
- Implementation of D-A-R (Dashboard-Analysis-Reporting) approach for the Sales teams.
- Implemented framework for auto-generation of Analytics and dashboards from source system data leveraging Tableau.
- Revamping of app and website to track effectiveness of campaigns and supervise promotion-to-sales ROI
Tech Stack
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