Optimizing Long-Term Liquid Planning for an Alcoholic Beverage Giant

Problem Statement

Complex Demand Forecasting: Uphill task to accurately forecast longterm demand for its diverse whisky portfolio, each with unique aging requirements.

Inventory Optimization Ensuring that stock levels were perfectly balanced to avoid stockouts, given the long lead times required for whisky maturation.

Operational Bottlenecks The manual processes involved in long-term planning often led to delays in production and distribution.

On top of that due to marking in phygital world, tracking the identity of the consumer base became a hurdle. This resulted in inconsistent interactions, reduced customer satisfaction, and missed opportunities for increased sales.

Solution Implemented

• Granular stock analytics provided detailed inventory insights by age, wood profile, malt type, and location.
• Dynamic demand forecasting reduced overproduction and stock shortages.
• Compliance tools ensured regulatory adherence and batch traceability.
• Recipe optimization allowed adjustments based on stock and demand forecasts.
• Tools ensured quality standards and market alignment for the final product.