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    Resolving Sales Data Challenges with Microsoft Azure and Power BI Stack for Global Alcoholic Beverages Firm

    Client : Global Alcoholic Beverages Firm
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    case study
    • Data Engineering
    • CPG
    • Azure
    Problem Statement Problem Statement

    Navigating the complex market of India with varying rules across states proved to be a daunting task for our client. Challenges related to integration of varying liquor excise policies, complex routes to market and specific quotas split between states and territories created a tangled mess of multiple data entry system with different parameters which was difficult to govern. Additionally, on-site data management system and Internal organizational practices only added to the problem, which burdened the MIS team with the task of continuously cleaning, adding, and modifying data.

    Key ChallengesKey Challenge Areas That Demanded Improvements-
    • Limited Visibility and Reactive Management- Lack of centralized repository made it difficult to review data.
    • Workflow redundancy due to manual reporting- Sales metrics were maintained on Excel/google sheets leading to delays.
    • Data inconsistency and security issues created- Poor data governance resulted in duplicity and unmonitored changes.
    • Manual Data Handling - Every KPI & data source implementation required the assistance of MIS team.
    Solution ImplementedDelivered Cloud-based Data Repository and Analytics Solutions
    • Migrated data to cloud for enhanced analytics.
    • Centralized data repository for improved governance and workflows.
    • Created data-driven workflows for streamlined data ingestion.
    • Developed intuitive dashboards for real-time data access.
    Architecting with the Best Tech Stack
    Microsoft Azure Architecture
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    Business Impact
    • 20% Reduction in execution of job
    • 50% to report load and refresh time
    • 2x Improvement in decision making

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