Every business trying to compete and win needs intelligence, about their customers, suppliers, products, partners, and markets. Over the decades, the pursuit of that intelligence has gone by different names, including Decision Support Systems, Management Information Systems, Business Performance Management, Data Discovery, Data Visualization, all describing the general desire for Business Intelligence (BI).
With the third generation of BI, we have the potential to spread the power of analytics to every business user in the enterprise, and finally unlock all the value in data.