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The integration of analytical tools like dashboards and data visualizations into software applications or transactional process systems is known as embedded analytics. Without relying on external or third-party analytical tools, it offers business data and self-service analysis process capabilities within a user's typical workflow natively. By allowing end-users to examine the data stored in the work app they use, it enables suppliers to manage and optimize software performance, increasing the accessibility of essential information.
Embedded BI is significantly more flexible compared to traditional reporting and analytics solutions and enables users to merge and combine data from many data sources to meet their business needs. Users can evaluate business data more quickly and deliver the findings without waiting for assistance from the company's IT professionals. Users may obtain the data they require, analyze it, and decide what steps to take to accomplish their goals with the aid of embedded BI. Data from the operations of the business are gathered, processed, and then stored in a data warehouse by the embedded BI tool. All users have easy access to stored data so they can begin analyzing it to address business challenges.
Additionally, self-service BI features and embedded BI offer customization options that let customers further tailor their business applications to fit their unique brand needs. They can customize the application’s fonts, colors, and overall brand concept of their embedded reports, dashboards, and visualizations to match their applications.
We have listed below a few advantages of investing in an embedded BI tool:
Regardless of technical capabilities or professional expertise, embedded BI makes insights easily accessible to everyone. With insights available easily in real-time, users can make smarter and informed decisions by using integrated analytics solutions.
The main goal of BI is to assist users in using data to inform their decision-making. Users can employ data-driven decision-making to make better business decisions that are backed by real-time information they can access at any moment when real-time insights are made available to them directly within their workflow.
Users can use data to answer their own questions with the help of embedded BI tools' self-service reporting features. Everyone who uses the app, including your clients and internal teams and departments, will find this to be incredibly helpful. All of your users will be able to build their own reports and dashboards whenever they need them by integrating self-service reporting with an intuitive drag-and-drop interface into your application.
By integrating operations and analytics, embedded BI can significantly boost an organization's business performance. This enables applications to fully optimize robust analytics capabilities as part of their usual workflow, enhancing users’ productivity and operational efficiency as it minimizes the chances of distraction because users don’t need to switch between applications.
For instance, by automating machine operations, a manufacturing organization can use analytics to reduce downtime. Analytics in the insurance sector can aid in preventing fraudulent claims. Analytics can improve marketing campaigns in the telecom industry and assist businesses in creating customized products and advertising agreements that will reach the right audience at the right time.
A variety of embedded BI solutions are available to create ad hoc reports, visualize data and create customized dashboards. Having performed extensive research about embedded BI solutions, here’s what you need to look for:
READ MORE: How Embedded Analytics Help Businesses Drive Adoption And Growth