Retailers, consumer packaged goods (CPG) manufacturers, and eCommerce companies know that today’s customers prioritize value and convenience over blind brand and vendor loyalty. A single shopping experience can involve multiple devices and channels, creating a fragmented trail of data for retail companies to analyze so they can learn more about their customers and buying preferences.
To maintain a competitive edge, retail companies and eCommerce players must use data to understand and satisfy customers, streamline operations, boost efficiency, and reduce costs.
Learn how leading, big-scale retailers are doing that leveraging the Snowflake Platform with detail case studies on Sainsbury, River Island, and 3 others