AI-enabled Pricing & Promotions Analytics for Revenue Growth
Improve value perception while improving margins
From understanding how sensitive your customer is for price changes i.e. sensitivity to evaluating the true returns and true lift from your promotion - we've got answers to all your questions:
Traditional trade promotion strategies waste millions by ignoring crucial price elasticity data and cannibalization effects across product lines. Most companies blindly spend 15-25% of revenue on promotions without understanding the true ROI. Our price optimization solution breaks this cycle.
Identify pricing gaps in real-time to act quickly on revenue growth opportunities
Not just price elasticity modelling & Bayesian techniques but we also consider the interactions between your own and competitor product portfolio with non-linear assessments.
Get Price elasticity modeling, Price Scenario planning, and Competitive analysis to stay agile in your strategy.
Precise attribution of marketing efforts, real-time optimization of budgets
Designed with connected attribution, our RGM solution ensures that you optimize distribution based on channel profitability and strategies.
You can prevent channel cannibalization with category, segment, product, and channel-level pricing & promotion. Combined with our xAI enabled models this is all you need for distribution.
Move away from the paradox of spending too less or too much & get it right everytime
Build clearance strategies, markdowns, and promotions to improve margins and profits. Add in elements of post-promotion dip, cannibalization, dynamic pricing, segmented targeting, along with holistic performance metrics.
Know where and how to spend with xAI driven non-linear hierarchical relations.
From Pricing optimization to Promotion Assessment, enable your commercial, supply chain, and marketing plans that win every time in all conditions. With our RGM suite you can
A few of the KPIs we suggest you track as a part of your pricing and promotion strategy is Price Elasticity for multiple products, True Promotion Lift (minus the cannibalization), CAC, Basket Size, Cross sell rates, Promotion Redemption rate, etc. We’ll need to have more specific information about the promotions to go deeper into the KPIs to track and the best dashboards suited for them to track these.
A lot of our clients have asked this too, our Revenue growth management solution is built on an AI and ML enabled engine - so it includes things like Price Elasticity Modelling, Explainable AI models, Generative AI chat bot for contextual messaging, demand forecasting, regression and time series forecasting, clustering models (for similar stores), Ensemble and Bayesian models, and more.
To avoid the common pitfalls from data management challenges like bad data quality to over reliance on historical data, our data integration practices involve quality checks of both the data being loaded and the data pipelines - it is to ensure transparency even after the implementation. For other pitfalls ranging like seasonality and over discounting - we have a team backed with experts with 20+ years in the industry - they are very well aware of all the nuances to track and not to. Talk to us in case you more specific queries.
