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Azure Data Lake

What is Integrated Analytics? And Its Advantages

How do you define integrated analytics?

Integrated analytics allow employees and customers to make smarter decisions based on the insights found in your data. Business intelligence can be delivered from multiple data sources using an integrated analytics platform. All of these services are available in one place, including revenue forecasts, trend predictions, and marketing strategy assessments.

Data analytics are becoming increasingly important to savvy companies, so they integrate them into their employees' daily workflows. Another way integrated analytics can be used is to synthesize these insights into customer-facing products and apps, increasing stickiness and driving new revenue. If you're looking for an app to track how fast a person runs a mile, what about an app that tells you how fast you ran that mile compared to others running that route, or how fast you ran your mile compared to others in your gender, age group, and weight group? Users will continue to return to the app just to get a first-place rating!

What are the advantages and importance of an integrated business intelligence system?

Every department has access to the same information and key performance indicators through integrated business intelligence. As a result, everyone can keep track of the progress of relevant projects, campaigns, and initiatives, ensuring consistency across metrics.

The key is to integrate the information into everyday business applications where employees already work. By combining up-to-the-minute data with existing workflows, integrated analytics provides insights, improves information access, and enables better decision-making.

Through integrated analytics, teamwork and collaboration can also be improved. People often work in silos in an office, especially when they are all working remotely, without taking into account the goals of other departments. Integrated data visualizations can help motivate employees to zoom out periodically, look at the bigger picture, and prioritize work so that they can understand how they contribute to the organization's overall goals.

Integrating analytics is best suited to whom?

Using integrated analytics will benefit any company needing targeted advice on how to achieve its business goals. You can boost productivity and produce smarter decisions across all departments by putting your data into context and showing how it fits together. Additionally, customers are now expecting the level of service that can be achieved with the right analytics tools backed up by excellent data management. Here are some methods that can maximize your department's chances of success using integrated analytics and who can benefit most.

  • Let's begin with the sales department. A company that has truly adopted digital transformation is likely to have also transformed its sales funnel. A variety of touchpoints can be used to collect data from customers across multiple channels. By using analytics, organizations can identify why potential customers are dropping out and optimize specific segments of the journey.

  • Over the past two years, HR teams have embraced integrated business intelligence in record numbers. In order to keep their companies strong and increase employee engagement, they understand that they can take advantage of data from company surveys, recruitment platforms, benefits statistics, and other sources.

  • Executives in the C-suite know that using advanced analytics to inform their business strategies will give them a competitive advantage. In addition, it can increase efficiency, reduce excess costs, and boost in-house productivity.

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