Single View of Customer: A One-Stop Marketing Solution

Problem Statement

A leading Fortune 1000 Consumer Durables brand, faced the challenge of providing a consistent, personalized customer experience. The company's fragmented customer data, spread across multiple systems like SAP, Oracle, Data Warehouses etc.; hindered their ability to effectively track customer journeys, understand preferences, and deliver targeted marketing campaigns. This resulted in inconsistent interactions, reduced customer satisfaction, and missed opportunities for increased sales.

Solution Implemented

To address these challenges, we implemented a data-driven approach focused on creating a Single View of Customer (CI360 is our dedicated SVOC). This involved:

• Data Integration and Cleansing
• Predictive Modeling
• Customer Segmentation
• Personalized Recommendations
• Customer Journey Analysis