About this Event:

Join us for the fourth installment of our RGM Webinar Series on Trade Promotion Management, led by Saurabh Singh and Parth Solanki. This session will cover:

• Understanding Trade Promotion Optimization: Gain insights into the concept of Trade Promotion Optimization, including its definition and significance in driving sales and maximizing promotional spend.
• Trade Promotion Management Framework: Learn about the comprehensive framework for managing trade promotions effectively, from planning and execution to analysis and optimization.
• Challenges in Implementing Trade Promotion Optimization: Explore the common challenges faced during the implementation of trade promotion optimization and strategies to overcome them.
• Key Pointers to Maximize the Impact of Promotional Spend: Discover essential tips and best practices for maximizing the return on investment from your promotional activities.
• How to Improve Trade Promotion Effectiveness: Understand actionable steps to enhance the effectiveness of your trade promotions, ensuring better alignment with business goals and market conditions.
• Leveraging Data Analytics in Trade Promotion: Learn how to utilize data analytics to gain deeper insights into trade promotions, enabling more informed decision-making and improved outcomes.
• Dashboard Design & Solution Framework: Explore the design and implementation of dashboards that provide a comprehensive view of trade promotion performance, facilitating real-time tracking and analysis.