Understanding the key performance indicators is foremost to drive business strategy with the data. Specific KPIs are more relevant depending on a given store's CPG channel, size, location, or customer demographics. Given the humongous volume of info covered by syndicated data sources, individual businesses will be required to narrow their scope to focus on CPG data analytics categories.
We have listed a KPI breakdown based on CPG channels as a starting point"
- Units sold per retailer
- Weeks of inventory on hand
- Marketing spend
- Retailer ROI, trade spend, and penalties
- Out-of-stock percentage
- Logistics costs-to-revenue ratio