An effective Marketing Mix rests on statistical modeling, drill down analysis, prediction models on one hand while the high maturity organization bake in AI and ML models. The results helps marketing and sales strategists find the best mix of channels, campaigns, and medium. Optimizations are attained through what if analysis ROI and causal relationships of various factors and activities on sales and marketing performance. A holistic marketing mix modelling solution helps you:
Underpinned by data science and analytics, shoppers and CPG organizations make informed startegic decisions around portfolio rationalization, supplier mix and optimum sourcing strategy, demand sensing, stock allocation and dynamic responsive pricing in response to market forces. With data analytics, you can perform what-if analysis across your supply chain by leveraging AI-driven preidctive modelling tools.
We've listed below the key measures that CPG companies can consider in the immediate short run to deal with supply chain challenges:
CPG companies that use advanced data science tools and adjust pricing to curb demand while maintaining bottom-line revenue will have a real advantage to address supply chain challenges effectively.
Customer experience, being the most formidable growth factor, finds its way into how customer behavior data can be best utilized to maneuver the value proposition, staying relevant and differentiated. Experience at scale is attained by steering through right data-driven channel strategy while ensuring that the brand presence echoes uniformly across channels. Organizations resort to insights and ML infused dynamic pricing and promotional activities to augment the experience.
Chief Marketing Officers at CPG organizations can leverage applied intelligence insights to enhance customer experience by adopting new ways their businesses give personalised value, such as innovative delivery models, pop-up stores, hyper-personalized items, and sustainable packaging reclamation.
Capturing customer feedback in real time and identifying bottlenecks in customer journey offers new opportunities to create unmatched customer experience. Also, this enables you to brainstorm ideas to improve business relationships, minimize friction, and foster growth.
360-degree views leverage historical customer behaviour data to forecast what they are likely to do next. Using predictive analysis and data, businesses are better positioned to take advantage of cross-selling, churn prevention, and up-selling opportunities. Machine learning offers valuable insights into predicting how customers are likely to react and preparing a strategy that minimizes negative experiences and prioritizes positive reactions.
By integrating the departments of sales, marketing, and service, a 360-degree customer view can improve cross-department customer alignment. Sharing a comprehensive view of the customer enables departments to readily access and share crucial information, facilitating the customer's lifecycle flow through the departments.
CPG companies should prioritize creating a 360 degree customer view to increase customer retention and drive customer intelligence. With quick access to robust customer and market data, CPG companies can turn prospects into customers and grow & sustain revenues.
CPG organizations should focus on making strategic decisions and layout an operations management infrastructure that drives business forward and empowers them to:
Our data analytics solutions provide real-time visibility into product data across categories and retail stores to help organizations modify assortment and maximize sales. We fully leverage data and analytics by:
And Polestar’s proven competency & decades of expertise in Data warehousing, Cloud management, Big data, Data Lake, Business Intelligence for CPG brands across the globe help partner companies from insights to strategy to execution.
Today's consumers demand custom, cross-channel, connected, experiences—and they expect you to deliver them now. Meeting these demands calls for deeper insights from external and internal data to make swift, fact-based decisions on the go. Polestar Solutions analytics consulting team can assist. We leverage our cloud platform expertise, industry solution accelerators, and analytics consulting experience to help our customers accelerate their business transformation journey while minimizing risk and maximizing value.
Our Data management solutions help struggling enterprises cope with the immense growth in data volume, variety, and velocity and utilize it effectively. CPG brands need to move swiftly to master their data to stay competitive. We assist you in solving today's data management issues and defining tomorrow's solutions - resulting in the best products in the market.
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Presently, enterprises need innovative solutions to unravel the potential of data and utilize business insights to derive competitive advantage and enhance profits. Our Advanced analytics Solutions assists you to redefine the way your enterprise consumes data. With deep expertise of the CPG industry, combined with knowledge in technologies such as Big Data, mobile, and the cloud, we offer analytical services on the go.
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Your business intelligence and data visualization requirements vary across your organization. Analytical insights enable strategy creation and decision-making to address the complex market dynamics in present business environment. With our business planning services, you will be well on your way in your self-service BI journey through Customer Analysis, Marketing Analysis, Sales Analysis, Category/Merchandise Management, and much more.
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Our Cloud solutions starts with better product development/R&D, smart manufacturing, digital commerce, digital supply chain, consumer data platforms, personalized promotions, and digital marketing areas. Now organizations can unlock consumer growth, capture new routes to market, and drive connected operations with our cloud solutions for the CPG industry.
Learn MoreLargest Indian B2B Marketplace Optimizes Sales Reporting With Amazon Redshift & Microsoft Power BI
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From determining the price of the product, supporting dynamic pricing to be competitive and transparent to customers, we help you uncover answers to all your pricing policy questions.
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We help you unlock double-digit improvements in your promotion metrics by addressing your concerns like which trade promotions hysterically have delivered the best outcomes, what could be the possible ROI, and what variables are involved in the process.
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Our professionals define profitable customers for your business, best-performing channels, product-mix stand, and profitable segments. Analyze and implement data-powered strategies for you to improve operational performance & drive revenue growth.
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Our client is a multinational & world-renowned Consumer goods company. These large organisations inherit some highly complex processes and our client was no exception in this regard.
incremental benefit over 4 years
incremental benefit over 4 years
incremental benefit over 4 years
Our client is India's Largest Airport Concessionaire. They strive to provide world-class infrastructure & facilities. To meet the customer's requirements more effectively...
incremental benefit over 4 years
incremental benefit over 4 years
incremental benefit over 4 years
A wholly-owned subsidiary of a diversified Indian conglomerate, our customer is an established market leader in lifestyle electrical solutions and consumer durables.
incremental benefit over 4 years
incremental benefit over 4 years
incremental benefit over 4 years
Largest Indian B2B Marketplace Optimizes Sales Reporting With Amazon Redshift & Microsoft Power BI
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Obtain a 360-degree view of your customers’ buying journey by combining predictive, performance, and business analytics.
VIEW MOREUnderstanding the key performance indicators is foremost to drive business strategy with the data. Specific KPIs are more relevant depending on a given store's CPG channel, size, location, or customer demographics. Given the humongous volume of info covered by syndicated data sources, individual businesses will be required to narrow their scope to focus on CPG data analytics categories.
We have listed a KPI breakdown based on CPG channels as a starting point"
Customer purchasing behaviors are more robust than ever, challenging CPG organizations to get creative on what products to sell, when they require to be available, and where to sell them. In an already low-margin, high-volume industry, organizations are looking for ways to digitize and transform their processes to meet demand, manage costs, and ensure customer satisfaction. In this ultra-competitive business environment, evaluating the trade effectiveness of a promotion or determining current inventory levels, we help CPG organizations make the most of their data by offering insights across the business.
To remain competitive in this business environment, retail & CPG companies need to leverage data from many sources. Harmonizing and centralizing that data can be a significant challenge. Once data has been consolidated, building reports and analytical applications require a mix of both deep expertise and innovative creativity.
In today's highly evolving and competitive world, it is crucial to know the exact stores, retailers, Channels, and markets where the company is currently growing or declining. Secondly, it is vital to understand shopper preferences and their demographic patterns. Thirdly, without linking financial data with actual sales, we will never learn how to best optimize our portfolio. To do all this and more, a CPG company will require a lot more than just one data source. There are three broad types of data sources:
To implement dynamic pricing for your CPG brands. The first step to pin-pointing your ideal pricing strategy to establish your pricing goals. It is critical to consider which will best help you achieve your business goals. Some things to take into account when figuring out your pricing objectives are whether you want to maximize short or long-term profits, achieve market stabilization, increase market share, etc. After you have arrived at your pricing objectives, you can begin pinpointing the pricing strategy that will best complement your services.
To maximize the success of your marketing efforts, the best way to identify best-performing marketing channels for your brand is to test different strategies and evaluate your options. Consider the following five factors to help you determine which channels are most appropriate for your business.
With CPG analytics, we turn trade promotion insights into actions to drive profitability.
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