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Analytics Solutions for CPG Industry

Analytics Solutions for CPG Industry

Assisting data driven enterprises with end-to-end CPG analytics solutions that offer visibility into inventory, propel your brand forward, and drive exponential value.

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Find answers to your business requirements

  • How does effective Marketing Mix Modelling help CPG gain the optimum next best marketing mix?
  • What effective measures do CPG companies and shoppers employ to address ongoing supply chain challenges?
  • How CPGs can improve customer experience at scale?
  • Why should CPG companies focus on creating a 360-degree customer view?
  • How can CPG companies simplify operations and supercharge growth?
  • How do you leverage data and analytics to outperform your peers & outsize returns in the CPG industry?

An effective Marketing Mix rests on statistical modeling, drill down analysis, prediction models on one hand while the high maturity organization bake in AI and ML models. The results helps marketing and sales strategists find the best mix of channels, campaigns, and medium. Optimizations are attained through what if analysis ROI and causal relationships of various factors and activities on sales and marketing performance. A holistic marketing mix modelling solution helps you:

  • Create insightful data visualizations
  • Stay updated on product KPIs
  • Manage product portfolio
  • Conduct what-if scenario analysis
  • Determine sales opportunities
  • Analyze market performance of industry peers
  • Access real-time insights for ongoing marketing campaigns

Underpinned by data science and analytics, shoppers and CPG organizations make informed startegic decisions around portfolio rationalization, supplier mix and optimum sourcing strategy, demand sensing, stock allocation and dynamic responsive pricing in response to market forces. With data analytics, you can perform what-if analysis across your supply chain by leveraging AI-driven preidctive modelling tools.

We've listed below the key measures that CPG companies can consider in the immediate short run to deal with supply chain challenges:

  • Simplify product portfolio to reduce complexity
  • Build a dynamic sourcing plan to minimize costs
  • Adjust upcoming promotional plans to curb high volume demand
  • Adopt automated alert system to stay updated on real inventory levels
  • Build a smart allocation strategy using ML tools

CPG companies that use advanced data science tools and adjust pricing to curb demand while maintaining bottom-line revenue will have a real advantage to address supply chain challenges effectively.

Customer experience, being the most formidable growth factor, finds its way into how customer behavior data can be best utilized to maneuver the value proposition, staying relevant and differentiated. Experience at scale is attained by steering through right data-driven channel strategy while ensuring that the brand presence echoes uniformly across channels. Organizations resort to insights and ML infused dynamic pricing and promotional activities to augment the experience.

Chief Marketing Officers at CPG organizations can leverage applied intelligence insights to enhance customer experience by adopting new ways their businesses give personalised value, such as innovative delivery models, pop-up stores, hyper-personalized items, and sustainable packaging reclamation.

Capturing customer feedback in real time and identifying bottlenecks in customer journey offers new opportunities to create unmatched customer experience. Also, this enables you to brainstorm ideas to improve business relationships, minimize friction, and foster growth.

360-degree views leverage historical customer behaviour data to forecast what they are likely to do next. Using predictive analysis and data, businesses are better positioned to take advantage of cross-selling, churn prevention, and up-selling opportunities. Machine learning offers valuable insights into predicting how customers are likely to react and preparing a strategy that minimizes negative experiences and prioritizes positive reactions.

By integrating the departments of sales, marketing, and service, a 360-degree customer view can improve cross-department customer alignment. Sharing a comprehensive view of the customer enables departments to readily access and share crucial information, facilitating the customer's lifecycle flow through the departments.

CPG companies should prioritize creating a 360 degree customer view to increase customer retention and drive customer intelligence. With quick access to robust customer and market data, CPG companies can turn prospects into customers and grow & sustain revenues.

CPG organizations should focus on making strategic decisions and layout an operations management infrastructure that drives business forward and empowers them to:

  • Consolidate data from diversified business sources within a centralized database for cross-organizational visibility
  • Enhance data value through the use of real-time reporting and advanced analytics
  • Make demand forecasts that inform your planning, procurement, and production decisions
  • Capitalize on emerging trends and predict changing customer behavior by analyzing customer data & monitoring market activity
  • Automate customer service, transportation management, and warehouse management to combat labor shortages and increase operational efficiency

Our data analytics solutions provide real-time visibility into product data across categories and retail stores to help organizations modify assortment and maximize sales. We fully leverage data and analytics by:

  • Gathering the right data and managing multiple data sources
  • Translating the data into actionable insights
  • Turning the insights into effective action

And Polestar’s proven competency & decades of expertise in Data warehousing, Cloud management, Big data, Data Lake, Business Intelligence for CPG brands across the globe help partner companies from insights to strategy to execution.

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Sample Dashboard Playbook

Get End-to-End Analytics Solutions at each stage of the CPG Value Chain

Today's consumers demand custom, cross-channel, connected, experiences—and they expect you to deliver them now. Meeting these demands calls for deeper insights from external and internal data to make swift, fact-based decisions on the go. Polestar Solutions analytics consulting team can assist. We leverage our cloud platform expertise, industry solution accelerators, and analytics consulting experience to help our customers accelerate their business transformation journey while minimizing risk and maximizing value.

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Presently, enterprises need innovative solutions to unravel the potential of data and utilize business insights to derive competitive advantage and enhance profits. Our Advanced analytics Solutions assists you to redefine the way your enterprise consumes data. With deep expertise of the CPG industry, combined with knowledge in technologies such as Big Data, mobile, and the cloud, we offer analytical services on the go.

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Your business intelligence and data visualization requirements vary across your organization. Analytical insights enable strategy creation and decision-making to address the complex market dynamics in present business environment. With our business planning services, you will be well on your way in your self-service BI journey through Customer Analysis, Marketing Analysis, Sales Analysis, Category/Merchandise Management, and much more.

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Client Success Stories

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Advantages of Polestar

  • Value-driven marketing efforts
  • Seamless end-to-end project management
  • Professional team of analytics experts
  • Faster time to execution
  • Effective Inventory Management
  • Improved Customer Satisfaction
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Delve Into Our Analytics Insights for CPG Industry

Frequently Asked Questions

Understanding the key performance indicators is foremost to drive business strategy with the data. Specific KPIs are more relevant depending on a given store's CPG channel, size, location, or customer demographics. Given the humongous volume of info covered by syndicated data sources, individual businesses will be required to narrow their scope to focus on CPG data analytics categories.

We have listed a KPI breakdown based on CPG channels as a starting point"

  • Units sold per retailer
  • Weeks of inventory on hand
  • Marketing spend
  • Retailer ROI, trade spend, and penalties
  • Out-of-stock percentage
  • Logistics costs-to-revenue ratio

Customer purchasing behaviors are more robust than ever, challenging CPG organizations to get creative on what products to sell, when they require to be available, and where to sell them. In an already low-margin, high-volume industry, organizations are looking for ways to digitize and transform their processes to meet demand, manage costs, and ensure customer satisfaction. In this ultra-competitive business environment, evaluating the trade effectiveness of a promotion or determining current inventory levels, we help CPG organizations make the most of their data by offering insights across the business.

To remain competitive in this business environment, retail & CPG companies need to leverage data from many sources. Harmonizing and centralizing that data can be a significant challenge. Once data has been consolidated, building reports and analytical applications require a mix of both deep expertise and innovative creativity.

In today's highly evolving and competitive world, it is crucial to know the exact stores, retailers, Channels, and markets where the company is currently growing or declining. Secondly, it is vital to understand shopper preferences and their demographic patterns. Thirdly, without linking financial data with actual sales, we will never learn how to best optimize our portfolio. To do all this and more, a CPG company will require a lot more than just one data source. There are three broad types of data sources:

  • Internal Data
  • Syndicated Data
  • Retailer direct data

To implement dynamic pricing for your CPG brands. The first step to pin-pointing your ideal pricing strategy to establish your pricing goals. It is critical to consider which will best help you achieve your business goals. Some things to take into account when figuring out your pricing objectives are whether you want to maximize short or long-term profits, achieve market stabilization, increase market share, etc. After you have arrived at your pricing objectives, you can begin pinpointing the pricing strategy that will best complement your services.

To maximize the success of your marketing efforts, the best way to identify best-performing marketing channels for your brand is to test different strategies and evaluate your options. Consider the following five factors to help you determine which channels are most appropriate for your business.

  • Consider your goals
  • Know where your customers hang out
  • Talk to your consumers throughout their journey
  • Scope out the competition
  • Work your strategy and analyze the results

Gain Value From Analytics & Planning Solutions For CPG

Saurabh Singh
Saurabh Singh

Senior Vice President & Head
CPG Solutions

Connect With Industry Expert!
Saurabh Singh
Kickstart Promotional Effectiveness with CPG data insights

With CPG analytics, we turn trade promotion insights into actions to drive profitability.

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