Analytics Solutions for CPG Industry

Understanding the key performance indicators is foremost to drive business strategy with the data. Specific KPIs are more relevant depending on a given store's CPG channel, size, location, or customer demographics. Given the humongous volume of info covered by syndicated data sources, individual businesses will be required to narrow their scope to focus on CPG data analytics categories.

We have listed a KPI breakdown based on CPG channels as a starting point"

• Units sold per retailer
• Weeks of inventory on hand
• Marketing spend
• Retailer ROI, trade spend, and penalties
• Out-of-stock percentage
• Logistics costs-to-revenue ratio

Customer purchasing behaviors are more robust than ever, challenging CPG organizations to get creative on what products to sell, when they require to be available, and where to sell them. In an already low-margin, high-volume industry, organizations are looking for ways to digitize and transform their processes to meet demand, manage costs, and ensure customer satisfaction. In this ultra-competitive business environment, evaluating the trade effectiveness of a promotion or determining current inventory levels, we help CPG organizations make the most of their data by offering insights across the business.

To remain competitive in this business environment, retail & CPG companies need to leverage data from many sources. Harmonizing and centralizing that data can be a significant challenge. Once data has been consolidated, building reports and analytical applications require a mix of both deep expertise and innovative creativity.

In today's highly evolving and competitive world, it is crucial to know the exact stores, retailers, Channels, and markets where the company is currently growing or declining. Secondly, it is vital to understand shopper preferences and their demographic patterns. Thirdly, without linking financial data with actual sales, we will never learn how to best optimize our portfolio. To do all this and more, a CPG company will require a lot more than just one data source. There are three broad types of data sources:

• Internal Data
• Syndicated Data
• Retailer direct data

To implement dynamic pricing for your CPG brands. The first step to pin-pointing your ideal pricing strategy to establish your pricing goals. It is critical to consider which will best help you achieve your business goals. Some things to take into account when figuring out your pricing objectives are whether you want to maximize short or long-term profits, achieve market stabilization, increase market share, etc. After you have arrived at your pricing objectives, you can begin pinpointing the pricing strategy that will best complement your services.

To maximize the success of your marketing efforts, the best way to identify best-performing marketing channels for your brand is to test different strategies and evaluate your options. Consider the following five factors to help you determine which channels are most appropriate for your business.

• Consider your goals
• Know where your customers hang out
• Talk to your consumers throughout their journey
• Scope out the competition
• Work your strategy and analyze the results