Types of Trade Promotion for a Winning ROI Strategy

Trade promotions are significant in shaping sales strategy, yet they often become a battleground of conflicting priorities. This ebook explores the intricate dynamics among key stakeholders—CEO, CMO, CSCO, and Sales Head—as they navigate the complexities of trade promotions.

For the CEO, it’s about market share and driving revenue. The CMO sees it as an opportunity to foster customer loyalty and build brand equity. The CSCO focuses on supply chain efficiency and cost optimization, while the sales head views it as critical for incentivizing channel partners and meeting sales targets.

Though each perspective holds value, these differing goals can create tension that hinders business performance. This ebook offers actionable insights to harmonize these divergent objectives, transforming trade promotions from a source of friction into a powerful strategic tool.

Dive in to discover how to turn trade promotions into a winning strategy!

Trade Promotion Strategies: Challenges and Solutions Download Free Datasheet