Mix Modelling in the Era of AI

Is Market Mix Modeling Dead? A conversational approach to MMM!

Not that cookie attribution is nearly dead, there is a need to go beyond the basic attribution capabilities to map the consumer journey. That’s where MMM - Marketing Mix Modeling (MMM) comes into the picture. We’ve seen an average of 30% uplift in marketing ROI and 25% better forecasting than other models in the market with Polestar’s MMM suite.

Get our free Marketing Mix Modeling POV for CMOs and CROs to know:

• When and where to get started with MMM and why attribution models fail
• What having a MMM feels like
• The growth in non-linear attribution with the advancement of AI models
• How explainable AI is the added benefit of MMM 2.0

Feel free to contact us to know more about how Marketing Mix modelling can be adapted to your business.

For the MMM POV ebook