
Problem Statement
The client aspires to obtain sales & marketing analytics, on top of the consolidated data, integrating their functionalities & repository. However, their current data architecture presents significant challenges like data fragmentation, limited visibility, and data infrastructure limitations.

Key Challenges
- Frequent Sales & Organization Hierarchy (SOH) changes and missing SOH-Geo mapping hinder reliable historical comparisons.
- Lack of data transparency hinders insights into farmer practices, buying habits, and sales representatives' performance.
- Extensive rural network raises credit risk, driving inventory bloat, product returns, obsolescence, and working capital strain.
- Difficulty measuring programs' reach to the intended audience (farmers) due to potential benefit capture by intermediaries hinders a clear understanding of program effectiveness.

Solution Implemented
- Spatial Analytics combined with Segmentation & Descriptive Analytics.
- Advisor Analytics
- Advanced Agronomic Analytics
- Segmentation & Cohort Analysis
- Data integration
- Sales Dashboarding & Performance Metrics
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