In an age where shoppers have ample access to information for extracting maximum value for their spending, Polestar Solutions retail analytics services can give you an edge in the shelf-wars. Our advanced analytical capabilities enable efficiency and profitability across all points in the retail value chain. Our team of industry analysts boost retailers with impeccable analytics insights and data-backed strategies to address their most pressing challenges.
Evaluating the effect of operational efforts and marketing on in-store sales is complex. Not only has consumer behavior altered, but the retail setting has also speedily advanced. So, by implementing analytics solutions, retailers can answer key questions, such as:
Our professionals can help retailers gain access to purchase history, social media accounts, consumer demand, and market trends affecting the retail industry.
Our experts can help you enable your marketing and sales team to track customers from their first interaction through to purchase and then ongoing purchases. This empowers your team to prioritize spending on the best performing channels, thereby, attracting more customers.
Our consultants can help you implement a flexible pricing solution that automatically adjusts all factors affecting pricing and suggests the optimal price points for all SKUs.
With our deep retail industry expertise and a dedicated team of experienced professionals, we ensure that we deliver the best retail analytics services, enabling you to track and measure your KPIs across the value chain.
Our Retail Business Intelligence Solutions and visualization facilitate retailers by providing the correct information at the right place and time. This enables retailers to access our customizable dashboards that will be well on the way in your self-service BI journey through Customer Analysis, Sales Analysis, Marketing Analysis, Operational Analysis, Marketing ROI, Category/Merchandise Management, and much more.
Visualize your data seamlessly
Our range of retail data analytics services includes Customer Analytics, Cohort and RFM Analysis, Market Basket Analysis; Traffic Analysis, to measure marketing and advertising strategies against acquisition channels, geographic and channel analysis, inventory analysis, merchandising, procurement analysis, and vendor effectiveness
Analyze your Retail data
Our EPM solutions help you connect all the data in a single platform to track performance and create winning plans such as- workforce planning, Optimized budget allocation, and sales forecast to tackle uncertainties. We also manage trade and marketing spend and gauge effectiveness accurately to drive the budgetary decisions for the future. Effectively manage the supply chain for sourcing decisions and assortment planning.
Plan your business effectively
Our Big data consulting services help you increase the amount of data generated across multiple channels. It’s very essential that retailers obtain, store and process this humongous data efficiently to understand customer behaviour and reach consumers via right channels with appropriate messages. Our Big Data solutions provide customers with- Big Data Architecture Consulting, Integration Services, and more.
Optimize your data needs
The RAM optimization had reduced the reload time to 36 minutes (from 9.5 hours) and per click time to 4 seconds (from 3-4 minutes)
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80% of the HCL staff accessed the operational systems on their Mobile devices, hence embedding Qlik sense in mobile applications significantly enhanced usability.
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With the new solution in place, the company can now process sales reports faster, reducing turnaround time, reports that used to take 3-4 hours, get delivered in just 10-20 minutes.
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Data Analytics in Retail or commonly known as Retail Analytics leverages big data across multiple data sources like PoS Systems, Sales Data, Geographic Data, Inventory Data, etc. to identify patterns, trends, associations, benchmarks, and more to help with:
With experts having technical, technological, and Retail industry expertise, Polestar Solutions emerges as one of the best partners for your Data Analytics needs and implementation. With our detailed Data Discovery Workshop, we believe in a customer-centric approach to identifying the solutions and choosing the further roadmap based on futuristic needs.
Data Analytics in Retail consists of some complex Machine Learning and AI. Some of the use cases are:
Retailers can use big data analytics to make use of reporting and analytics to gain insights into inventory management and operational efficiency easily. With proper analysis, you can gain insights into Demand Prediction, Replenishment Optimization, Stockout prevention, faster recalls, Fulfillment optimization, and increase customer satisfaction.
With Big Data analytics supply chain can be optimized for sourcing, production, warehousing, transportation, and distribution. With Retail analytics, you can optimize your inventory planning, forecast accurately, scenario planning, quality control, fraud detection, and cost modeling.
Senior Vice President & Head
Retail Solutions
We harness retail analytics to optimize business processes & maximize ROI.