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Analytics Solutions For Retail Industry

Analytics Solutions
For Retail Industry

Realign strategies and harness your data to fulfill
new customer demands and boost brand
performance and the bottom line.

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Get End-to-End Analytics Solutions at each stage of the Retail Value Chain

In an age where shoppers have ample access to information for extracting maximum value for their spending, Polestar Solutions retail analytics solutions can give you an edge in the shelf-wars. Our team of industry analysts reinvigorates retailers with cutting-edge analytics insights and data-backed strategies to address their most pressing challenges.

01 Merchandising & Assortment Planning
  • Market clustering/localization
  • Assortment planning & Optimization
  • Aggregate merchandize buying decision
  • Customer – Product affinity scoring
02 Pricing and Promotions
  • Optimize trade spends across categories in the portfolio
  • Identify key brands whose promotions are helping in category growth
  • Define pricing strategies for own / store brand
03 Customer Analytics
  • Identify new and profitable customers
  • Expand customer base with improved targeting and reduced CAC
  • Map customer journeys for better retention and CLTV
  • Deliver bottom line impact with better cross-sell and upsell opportunities
04 Inventory & Supply chain
  • Demand/sales forecasting
  • Inventory optimization
  • Store-level Out-of-stock vs service level analysis
  • Route and shipment scheduling / optimization
  • Replenishment planning analytics

Leverage our services to get answers to your questions

Evaluating the effect of operational efforts and marketing on in-store sales is complex. Not only has consumer behavior altered, but the retail setting has also speedily advanced. So, by implementing analytics solutions, retailers can answer key questions, such as

With our analytics consulting services you can get an overview of how many people visit your store, your busiest periods, and other pertinent information about your visitors.

Our analytics services can help you to discover what products and categories are resonating buyers, so you can target your marketing and maximize margins.

With our retail data analytics solution you can identify highest value clients, top performing salespeople and most popular and profitable product categories.

Our Services For The Retail Industry

Business Intelligence And Visualization
Business Intelligence And Visualization

Business Intelligence and Visualization solutions help you measure and track your business goals, KPIs and quantifiable metrics. With our customizable dashboards you will be well on your way in your self-service BI journey through Sales Analysis, Customer Analysis, Operational Analysis, Marketing Analysis, and Marketing ROI, Category/Merchandise Management and much more.

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Advanced Analytics
Advanced Analytics

Our range of advanced analytics services for E-Commerce and Retail players include: Customer Analytics, whereby Customer Journeys are quantified; Cohort and RFM Analysis, to quantify customer equity; Traffic Analysis, to measure marketing and advertising strategies against acquisition channels, developing recommendation engines, inventory analysis, merchandising, procurement analysis and vendor effectiveness

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Omnichannel Retail Strategy
Omnichannel Retail Strategy

We take a customer-driven approach to omnichannel strategy design, drawing on our proprietary consumer research techniques and world-class personalization data-science capabilities to support data-driven sales and omnichannel growth strategies. Our approach to omnichannel retail offers a holistic view that allows clients to attribute, track, and measure the value of investments across all channels.

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Enterprise Performance Management
Enterprise Performance Management

Connect all the data in a single platform to create winning plans & track performance like- Optimized budget allocation, workforce planning, and sales forecast to tackle uncertainties. Organizations can manage trade and marketing spend and gauge effectiveness accurately to drive the budgetary decisions for the future. Effectively manage the supply chain for assortment planning and sourcing decisions.

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Client Success Stories

Airport Concessionaire Optimizes Data Management With QlikView
Airport Concessionaire Optimizes Data Management With QlikView

The RAM optimization had reduced the reload time to 36 minutes (from 9.5 hours) and per click time to 4 seconds (from 3-4 minutes)

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HCL Infosystem Revolutionizes The Decision Making Process With Qlik Sense
HCL Infosystem Revolutionizes The Decision Making Process With Qlik Sense

80% of the HCL staff accessed the operational systems on their Mobile devices, hence embedding Qlik sense in mobile applications significantly enhanced usability.

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 A Fast Growing Brand Streamlines Sales Data And Reporting System With MSBI And Power BI
A Fast Growing Brand Streamlines Sales Data And Reporting System With MSBI And Power BI

With the new solution in place, the company can now process sales reports faster, reducing turnaround time, reports that used to take 3-4 hours, get delivered in just 10-20 minutes.

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Gain Value From Analytics & Planning Solutions For Retail

Saurabh Singh
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Saurabh Singh

Senior Vice President & Head
Retail Solutions

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