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Customer Analytics Solutions

Analytics Solutions for Consumer Durables Industry

We help Consumer Durables businesses to understand their consumer behavior, optimize inventory, and create strategies to turn the brands into category leaders

Disruptive technologies, agile market entrants, and new business models are transforming the way consumers shop, buy, and live. Analytics for consumer durables industry help companies find the right balance between success today and growth tomorrow.

Polestar Solutions offers its consumer durables consulting expertise to map customer behavior and deliver exceptional customer experiences. As agility and consumer intimacy become ever more critical, we leverage analytics to help you navigate disruption, anticipate risks and remain an industry leader.

01 Category Performance and Forecasting
  • Identify and understand customers within each product category
  • Trigger market and segmentation data
  • Create driver-based forecasts in-store display and advertising.
  • Deep insight into cost and profitability drivers through working capital and spend analytics
02 Supply chain and manufacturing
  • Optimize material, production, and distribution plans
  • Enhance speed to market,
  • Create custom products and services to boost market responsiveness,
  • Accuracy in inventory & profitability
03 Strategy & Network Design
  • Determine the right number and size of factories and distribution centers.
  • Choose the right number and geography of suppliers.
  • Evaluate alternative modes of transportation.
  • Locate and size inventory buffers.
04 Cost management
  • Leverage data-enabled insights
  • Understand real-time costs
  • Continually reallocate expenses
  • Prioritize the growth areas and strategic investments.

Find Answers To Your Business Requirements

With our analytics consulting approach you can better forecast and predict the demand of the customer, you can smooth out the noise in the supply chain, allowing your planners to gain a better view on what is expected of manufacturing teams.


Our data management solutions tear down humongous volumes of data into actionable customer insights. This will help your business understand shifts in customer behavior, make data-driven decisions, formulate conversion metrics, and strategize for retention and advocacy.

Our professionals assist clients perform a detailed competitor analysis to differentiate themselves from others while also determining hurdles and opportunities from their industry environment.

Our Key Offerings

Data Analytics
Data Analytics

We build Data analytics solutions to deliver last-mile adoption of insights and impact based on the changing customer needs, enabling opportunities to optimize cost and maximize ROI while offering real-time visibility of your business across the value chain.

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Data Lake Development
Data Lake Development

We help you harness key data sources across business functions such as supply chain data, revenue management data, POS data, customer churn data, marketing data, and more to glean more effective cross-functional analytics to power new connected experiences.

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Data warehouse modernization
Data warehouse modernization

We help you accelerate your time-to-consumer insights and solve today’s FMCD analytics processes by moving from any on-premises or cloud data warehouse.

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Forecasting and Demand Planning
Forecasting and Demand Planning

Demand planning and forecasting is a very intensive process involving several disparate functions. We help you synchronize decision-making across departments to move away from shipment-based budgeting and produce the right product in the right size and quantity.

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Client Success Stories

Reduced data lead and refresh time from 25 mins to a mere 22 secs for a Multi-Billion Dollar Automotive Component Manufacturer

The manufacturer was struggling with lower analytics adoption due to slow and in-accurate reporting. Read how we helped them salvage the situation and re-ignite their faith in Qlik

Explore Case Study

Related Blog & Insights

supply chain planning
  • Consumer Durables
  • CPG
  • Supply Chain
Embracing Autonomous Supply Chain Planning for CPG Industry

  • 2022-05-05
  • Ali kidwai
 Cpg Industry Trends
  • Consumer Durables
  • CPG
  • Tech Trends
4 Trends That Will Define the Cpg Industry in 2022

  • 2022-04-07
  • Sudha

Frequently Asked Questions

The most common factors that determine the implementation cost of a customer analytics solution are customer data volume, a number of customer data sources (data generated from sources like websites, CRM, social media, etc.), data security requirements, customer data cleaning complexity, customer data analysis complexity and complexities in AI & ML capabilities, user training (if required), etc. The major outcomes derived from customer analytics are increased sales, reduced customer churn, lowered customer acquisition costs, high customer satisfaction, and much more.

Customer analytics involves the process of data collection from diverse sources and bringing it together to create a comprehensive view of your customers. This data can include information in various ways like website behavior, online trends, customer demographics, purchase history, and much more. Customer analytics enables leaders to make informed decisions that will lead to improved ROI. Business decisions can be complex like figuring out your customer journey and creating customized marketing campaigns to cater to customers' ever-evolving needs.

Data analytics helps you understand who your customers are, what they purchase, how they buy, what mediums they prefer to engage with, etc. Understanding your customer journey helps you build better tools and use strategic approaches to serve your customers and retain them. With data analytics, you can target the right audience, perform sentiment analysis, forecast future trends, and provide a personalized experience to customers.

With digitization influencing every sphere of business, the Consumer durables industry is no exception. Many consumer durable businesses have successfully implemented a decision support system with the help of robust customer data management and the most common uses of Analytics in this industry are Efficient Inventory Management & Lean Supply Chain, Financial Analysis For P&L Management And Reporting, Workforce Optimisation & Skill Development, and Marketing & Sales Analytics.

Gain Value From Analytics & Planning Solutions For Consumer Durables

Saurabh Singh
Saurabh Singh

Senior Vice President & Head
Consumer Durables Solutions

Connect With Industry Expert!
Saurabh Singh
Optimize Costs & Accelerate Your Time-to-Consumer Insights

With analytics, we help Consumer Durables businesses optimize inventory across the value chain.

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