The most common factors that determine the implementation cost of a customer analytics solution are customer data volume, a number of customer data sources (data generated from sources like websites, CRM, social media, etc.), data security requirements, customer data cleaning complexity, customer data analysis complexity and complexities in AI & ML capabilities, user training (if required), etc. The major outcomes derived from customer analytics are increased sales, reduced customer churn, lowered customer acquisition costs, high customer satisfaction, and much more.