The Automobile Industry is one of the early adopters of Big data. The automobile industry has benefited from big data analytics in terms of boosting sales and marketing efficiency. Today, the world has been transformed by technology innovation in the automotive industry, such as electric and self-driving vehicles. Every aspect of the automobile industry uses Big Data analytics, from optimizing production to improving customer service to automated servicing alerts.
By tying customer complaints data from the CRMs and survey forms, automakers can understand the reasons behind the origination of these issues and map it to the sources. It could be traced back to the supplier/vendor components or to faulty communication via sales or marketing channels leading to false expectations.