A case study in building a Winning Pricing Analytics Framework for Alcoholic Beverage Giant

Client: Alcoholic Beverage Giant

Problem Statement

The client was grappling with a critical challenge in its revenue management, as the absence of a robust pricing strategies impedes the company's ability to make informed decisions, risking revenue and hindering its competitiveness in the dynamic market.

Key Challenges

• Incomplete market understanding hinders strategic pricing decisions
• Facing Revenue loss and market share erosion due to pricing inefficiencies
• Profitability impacted by lack of data-driven decision-making
• Competitive vulnerability without a robust pricing analytics framework

Solution Implemented

• Revenue Forecast Analysis
• Competitive Landscape Analysis
• Behavioral Analytics in Market Dynamics
• Strategic Long-Term Pricing Optimization
• Scenario Management & Price Simulator