xAI driven Revenue Growth Management in CPG & Retail
Nail pricing, promos, and trade spend with the RGM platform that's more than simple models!
The current revenue growth tools lack capabilities to support you especially in times of inflationary pressure, supply chain disruption, and raw material scarcity
Brands are learning to transition to a more nuanced approach that considers price thresholds and market dynamics
In addition to technical capabilities, capture unmet consumer needs & white space opportunities with pricing & distribution
Not just increase in sales, you need to identify the 'true lift' of your promotional strategies - with a combination of market penetration, uplift, and ROI
There's a need to allocate & Govern your trade spend and investment simulations at multiple levels of granularity
With non-linear impact assessment & feature attribution our RGM solution is all about managing the price, promotion, products, and placement - to drive the maximum profitability for your brand.
Analyze the impact and uplift due to price, media, trade promotions and schemes - to find the right channel, investment, and execution design.
Understand the reasons behind the where and when to redeploy funds, optimize budgets with non-linear mapping, attributions, and statistical causality.
Know where and how to spend with xAI driven with non-linear hierarchical relations taking into trend, seasonal, drivers, and inter-relation of features and products.
Design the right product portfolio at the right price points to meet consumer needs across all channels
Loose the spreadsheets to manage ideal promotion plans, frequencies and strategies from one place
Align product prices with consumer willingness to pay across markets while maintaining brand positioning
Breakdown your business metrics with the right contribution & factors identified across categories and channels
Optimize shelf space with the right mix of SKUs based on data analysis of consumer needs, purchase drivers, and similar store models
RGM is not a one-time task. It's a skill that needs time, practice, and right governance. We support with you with the right frameworks & techniques
Call it Net Revenue Management (NRM) or Revenue Management or Profit & Revenue Gross Management - the motive still remains the same
P.S. We've delivered all this!
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