The phrase ‘Customer is King’ even though loosely used over decades, was never so true. Customers now have the ultimate power in terms of product visibility, info on competitive substitutes just around the corner of their screens, and wait for the best promotional deal before making the purchase - this has not just given them the power to negotiate, it has also led to an ingrained habit of buying only when there are discounts available.
Taking stock of the matters on the other side of the table, the CPG brands, retailers, manufacturers, and others involved – the picture doesn’t look very rosy. To be in front of their customers, it requires them to spend dollars on promotional deals, discounts, and setting up optimum prices. Doing all of it requires a handsome investment in technology, marketing channels, and getting physical and digital shelf space. Often, boardroom discussions try to make sense of these investments, and questions are raised on trade promotion effectiveness. What if we have one platform to keep a tab on these activities and create a literal sense with data-backed intelligence.
Achieving trade promotion effectiveness requires connecting the different data sources, bringing together the various promotion schemes, and then breaking them down to granular events from bundled schemes. This helps in making sense of the price point that worked, promotions that created an impact, and identifying leading channels for CPG brands.
Find answers to Pricing related questions such as:
Our Solution analyses the impact of price on demand and finds the optimal price points by analysing these details.
Identify your most profitable channels by answering:
Analyse and implement data-backed strategies to improve the ROI of your promotions.
An average of 10% of gross sales is spent on trade promotions, achieve TPE by finding these answers for your brand:
Our solution helped one of the leading bottlers in the world automate the collection of information from different promotion programs and deals running parallely on a single platform. It led to the elimination of human error and cost savings in terms of productivity.
Further, the platform helped them analyse the performance of different promotion schemes by generating a report that ranks, sorts, classifies, and analyses the different performance parameters.
time savings in report creation
increase in spend effectiveness
sales margin uplift
Deployable with your existing technology stack
100+ years of combined CPG industry expertise
Successful analytics implementation for 40+ CPG brands
Customizable Solution to fit your enterprise requirements
Senior Vice President & Head
CPG Solutions