IT Solutions And Services For Travel And Hospitality

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Hospitality as an industry has grown with leaps and bounds and has emerged as one of the most competitive ones in the present scenario. It has been a delight for customers who have several options at their disposal with a very little switching cost. However, it is a nightmare for vendors who have a lot to do just to make their voice heard.

With little to no differentiation on offer but an evergreen industry which is anticipated to grow consistently, competition is not going to normalize anytime soon. This transcends in this competitive landscape, these vendors need to formulate strategies to segment, identify and target their customers at the opportune time. At Polestar, we have worked with leading aggregators and individual vendors to completely transform the way they interact with the customer's information. We have delivered analytics solutions for descriptive, predictive and prescriptive insights hence, enabling decision-makers to better target, convert & retain customers.

Our Offering in Hospitality

We have worked to optimize hospitality processes with use cases such as:

Comprehensive customer/prospect segmentation based on geography, category (age, gender, income, marital status) for better targeting and campaign effectiveness.
Geography/territory-wise analysis to identify pain areas and take pro-active measures.
Competitors' analysis to vary prices/discounts with an eye on the margin and demand.
Scenario analysis to weigh pros & cons of different strategies to minimize the opportunity cost.
Dashboards to quickly identify fads, trends or impact of external factors and timely course correction

Use guest trends to forecast demand and prepare plans to either boost or to provide best services.
Recommendations set up to raise the probability of cross-selling and up-sell.
Customer life cycle analysis to timely address churn possibilities.
Formulate optimum reward and loyalty benefits to boost retention.
Using Guest rating, feedback, and profiling data to provide the best user experience and maximize returning guests.
User behaviour &a transaction analysis to trace and prevent fraud.

Effectively plan & communicate to stakeholders across departments to tackle last-minute changes.
Analyze and refine financial planning in real-time across all business levels.
Assign targets & Track fulfilments across channels & geographies taking seasonality into account.