Analytics Solutions For E-commerce Industry

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Covers every facet of e-commerce, including finance, sales, pricing, inventory, and customer engagement

As the world transitions to an e-commerce-based buying model, the requirement for analytics to analyze and integrate E-Commerce data has grown immensely across markets. But, the e-commerce landscape has turned out to be complicated without end-to-end visibility and a comprehensive view of the online behavior of customers. Our eCommerce analytics portfolio covers every facet of e-commerce, including finance, sales, pricing, inventory, and customer engagement. We cater to organizations with unique needs and different levels of data dependencies.

01 Web / eCommerce analytics

Our advanced analytics solutions enable enterprises to:

Comprehend online customer behavioral patterns
Retain and make existing customers more pro?table
Convert visitors to customers and then build loyalty
Identify potential product lines

02 Customer & marketing analytics

We help enterprises build compelling marketing strategies and increase sales through:

Customer engagement analysis
Cross-sell / up-sell analysis and product recommendation
Customer segmentation
Price sensitivity and price elasticity analytics
Churn analysis

03 Social media analytics

Tap and analyze data available in social media to derive customer insights that can serve better:

Sentiment analytics
Coupon redemption analysis
Social network analysis / viral index
Online campaign analysis

04 Fraud analytics

Our analytics solutions help create ‘what-if’ scenarios and identify key parameters that help detect fraudulent activities before they occur.

Supplier fraud detection
Payment fraud detection
Gaming fraud detection

Why does your business need E-commerce analytics?

Many e-commerce businesses struggle with the analysis and measurement of marketing performance. Ecommerce analytics assist to
answer the following questions:

Where should you focus your marketing budget?

With e-Commerce analytics solutions know how much your audience is willing to pay for the products and services you offer and monitor what your competitors within the industry are charging or would charge for similar services and products.

What have been the most effective campaigns?

Enable businesses to tackle challenges and derive maximum benefits from promotions. Our solutions offer valuable insights that facilitate better campaign planning, forecasting, and tracking.

How do you compare to the competition?

Our experts help clients perform a detailed competitor analysis to differentiate themselves from others while also determining threats and opportunities from their industry environment.

Our Services For E-Commerce Industry

Big Data Solutions

We help organizations garner the right customer insights leading to newer revenue sources through cross sell and up sell driving profitability. From strategy road map, tech evaluation, and proof of concept to platform customization and implementation, our experts are always at hand to help you navigate all stages on your big data journey.

Data Visualization

With our personalized data visualization consulting services, you can take full control of what you want to envision from your business data. Using industry- leading software like Microsoft Power BI, Qlik, and Tableau we build dashboards that empower businesses to experience data analysis at a whole new level.

Customer Analysis

Through e-Commerce customer analysis, online retailers can extract deeper customer insights from these data sets and present a more personalized shopping experience at every touchpoint. We offer e-Commerce analytics solutions enabling businesses to adopt a data-powered approach to analyze customer behavior and how they interact with the company to make crucial decisions with regard to service personalization, communications, offers, and discounts. Leveraging these insights can, in turn, lead to the personalization of services that can increase the customer’s lifetime value, reduce acquisition costs, improve brand affinity, and improve lead generation.

Data Science as a service

In this highly competitive and volatile marketplace, where customers can quickly shift spending, meeting real-time demands has become imperative for success. Our Data Science consulting and business analytics solutions leverage the potential of predictive analytics to reduce customer churn and derive real-time insights. We assist our clients in solving the toughest data challenges, predict demand for services and products to guide business strategies, and improve customer satisfaction based on knowledge and foresight.

Client Success Stories

Largest Indian B2B Marketplace Optimizes Sales Reporting With Amazon Redshift & Microsoft Power BI

Reports delivered are dynamic and give a real-time snapshot, in addition to, allowing users to create custom reports and access it on-the-go.

An Emerging E Commerce Company Achieved Resource Performance Optimization With Our Catalog Processing Tool

The catalogue standardization process merely takes 3 minutes which earlier used to take anywhere between 30 minutes on average.

A Fast Growing FMCG Brand Streamlines Sales Data And Reporting System With MSBI And Power BI

With the new solution in place, the company can now process sales reports faster, reducing turnaround time, reports that used to take 3-4 hours, get delivered in just 10-20 minutes.

How Digital Shelf Analytics Is Transforming Businesses

Top 5 Analytics Use Cases In FMCG Industry

Ecomm
Retail

Top 5 E Commerce Retail Analytics Use Cases

Varun Garg

Senior Vice President & Head
E-commerce Solutions

Type in a topic service or offering and then hit Enter to search

Analytics Solutions For E-commerce Industry