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ecommer

Analytics Solutions For E-commerce Industry

Following a holistic approach to unlock the true value of e-commerce data, helping brands to improve customer acquisition, conversion, and retention.

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Covers every facet of e-commerce, including finance, sales, pricing, inventory, and customer engagement

As the world transitions to an e-commerce-based buying model, the requirement for analytics to analyze and integrate E-Commerce data has grown immensely across markets. But, the e-commerce landscape has turned out to be complicated without end-to-end visibility and a comprehensive view of the online behavior of customers. Our eCommerce analytics portfolio covers every facet of e-commerce, including finance, sales, pricing, inventory, and customer engagement. We cater to organizations with unique needs and different levels of data dependencies.

01 Web / eCommerce analytics

Our advanced analytics solutions enable enterprises to:

  • Comprehend online customer behavioral patterns
  • Retain and make existing customers more pro?table
  • Convert visitors to customers and then build loyalty
  • Identify potential product lines
02 Customer & marketing analytics

We help enterprises build compelling marketing strategies and increase sales through:

  • Customer engagement analysis
  • Cross-sell / up-sell analysis and product recommendation
  • Customer segmentation
  • Price sensitivity and price elasticity analytics
  • Churn analysis
03 Social media analytics

Tap and analyze data available in social media to derive customer insights that can serve better:

  • Sentiment analytics
  • Coupon redemption analysis
  • Social network analysis / viral index
  • Online campaign analysis
04 Fraud analytics

Our analytics solutions help create ‘what-if’ scenarios and identify key parameters that help detect fraudulent activities before they occur.

  • Supplier fraud detection
  • Payment fraud detection
  • Gaming fraud detection

Why does your business need E-commerce analytics?

Many e-commerce businesses struggle with the analysis and measurement of marketing performance. Ecommerce analytics assist to
answer the following questions:

With e-Commerce analytics solutions know how much your audience is willing to pay for the products and services you offer and monitor what your competitors within the industry are charging or would charge for similar services and products.

Enable businesses to tackle challenges and derive maximum benefits from promotions. Our solutions offer valuable insights that facilitate better campaign planning, forecasting, and tracking.

Our experts help clients perform a detailed competitor analysis to differentiate themselves from others while also determining threats and opportunities from their industry environment.

Our Services For E-Commerce Industry

Big Data Solutions
Big Data Solutions

We help organizations garner the right customer insights leading to newer revenue sources through cross sell and up sell driving profitability. From strategy road map, tech evaluation, and proof of concept to platform customization and implementation, our experts are always at hand to help you navigate all stages on your big data journey.

Data Visualization
Data Visualization

With our personalized data visualization consulting services, you can take full control of what you want to envision from your business data. Using industry- leading software like Microsoft Power BI, Qlik, and Tableau we build dashboards that empower businesses to experience data analysis at a whole new level.

Customer Analysis
Customer Analysis

Through e-Commerce customer analysis, online retailers can extract deeper customer insights from these data sets and present a more personalized shopping experience at every touchpoint. We offer e-Commerce analytics solutions enabling businesses to adopt a data-powered approach to analyze customer behavior and how they interact with the company to make crucial decisions with regard to service personalization, communications, offers, and discounts. Leveraging these insights can, in turn, lead to the personalization of services that can increase the customer’s lifetime value, reduce acquisition costs, improve brand affinity, and improve lead generation.

Data Science as a service
Data Science as a service

In this highly competitive and volatile marketplace, where customers can quickly shift spending, meeting real-time demands has become imperative for success. Our Data Science consulting and business analytics solutions leverage the potential of predictive analytics to reduce customer churn and derive real-time insights. We assist our clients in solving the toughest data challenges, predict demand for services and products to guide business strategies, and improve customer satisfaction based on knowledge and foresight.

Client Success Stories

Largest Indian B2B Marketplace Optimizes Sales Reporting With Amazon Redshift & Microsoft Power BI
Largest Indian B2B Marketplace Optimizes Sales Reporting With Amazon Redshift & Microsoft Power BI

Reports delivered are dynamic and give a real-time snapshot, in addition to, allowing users to create custom reports and access it on-the-go.

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An Emerging E Commerce Company Achieved Resource Performance Optimization With Our Catalog Processing Tool
An Emerging E Commerce Company Achieved Resource Performance Optimization With Our Catalog Processing Tool

The catalogue standardization process merely takes 3 minutes which earlier used to take anywhere between 30 minutes on average.

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A Fast Growing FMCG Brand Streamlines Sales Data And Reporting System With MSBI And Power BI
A Fast Growing FMCG Brand Streamlines Sales Data And Reporting System With MSBI And Power BI

With the new solution in place, the company can now process sales reports faster, reducing turnaround time, reports that used to take 3-4 hours, get delivered in just 10-20 minutes.

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Related Blog & Insights

Gain Value From Analytics & Planning Solutions For E-commerce

Varun Garg
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Varun Garg

Senior Vice President & Head
E-commerce Solutions

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